Client Development Strategies was founded in 2016 to help businesses grow through client service excellence. We are inspired by and work with clients to build marketing and business development best practices that help them grow and sustain high-performing organizations. Some organizations already put clients at the centre of their business strategies and others are not yet there. We work with both to refine and build their growth strategy focused on client-centric processes and procedures. We make the customer experience our main priority.
Founding Partner Shari Robinson, has over 20 years’ experience in business development and marketing. She has held senior sales, marketing and business development positions for some of the world’s leading professional services firms including: The Economist Group, PricewaterhouseCoopers and Blake, Cassels & Graydon LLP. Shari has been lucky enough to work in a variety of different cultural capitals including Hong Kong, New York and most recently, Toronto.
Her time in Hong Kong with The Economist Group was transformational in that it provided the first opportunity for her to create a role solely focused on client service and the customer experience. She cultivated relationships with over 140 corporate clients. Years prior, she began her client journey in the exacting standards of the service industry, beginning to understand that being successful is the result of creating an outstanding customer experience and a great work product. After moving to New York, she continued her client journey building best practices with PricewaterhouseCoopers. There she was responsible for directing the sales and marketing strategies for global accounts and account teams leading to exponential revenue growth. Her efforts creating client account best practices gained her recognition, winning awards for her global client efforts. Shari went on to manage the marketing and business development team for a law firm in New York. While there she developed and implemented short and long-term strategic sales plans and tactics that resulted in measurable growth of business for the New York office, with an emphasis on retention of and cross-selling to existing clients firm-wide. This included an office-wide business development coaching program, an industry (pre-cursor to client) program, a strategic partnerships program to track referrals, cross sell and develop additional revenue streams, and an introductory client feedback program. Shari moved to Toronto in 2012 where she led the client team strategy for a major Canadian law firm.
In 2016 she decided to branch out on her own to do what she does best: helping companies grow their business by creating client-centric business development and marketing best practices.